Why impact investment?

The time is now!

The Industrial Revolution and the technology that brought us where we are today, has made it possible to experience the longest-living, most educated, and least conflict-ridden period in history. It has also created a lot of new challenges; challenges that could quickly turn these positive sides into a global catastrophe. The pandemic taught the world a lesson on what to prepare for, and we have barely started to see the effects of our climate challenges.

More than 150 countries have adopted the UN’s Sustainable Development Goals and thousands of companies have sustainability at the top of their strategic agenda. Countless NGOs and civil movements are speeding-up the trend, the biggest capital- and asset managers of the world, from pension funds to hedge funds, have established new sustainability mandates, and policy regulations are being mapped out by politicians all over the world faster than we can say… SDG or ESG.

It is neither difficult to see where this is leading, nor to be on the right side of this future. Sustainability and impact will drive new businesses, new movements and new markets, making them the most profitable investments to come. At Katapult we have already worked for half a decade to position ourselves within this development, to be a leading force within this historical change – and to make sure we do our share to make impact mainstream – and to deliver outperforming profits on the way.

Today there are thousands of startups established every year trying to solve one or more of the SDGs. Among these are the unicorns of the future. The trend is clear. These companies attract more talents – they are where the coming generations want to work. They attract more partners – they are the ones you want to team-up with. They attract and hold on to more customers – they are the ones you want to support, buy from, and identify with. And the combined reduced risk means they attract cheaper and access more capital – they are where investors want to place their bets to fulfil their increasing appetite for being on the right side of the profitable and sustainable future. Impact is no longer a trade off for profit, it is now the core of the business model.

We are positioning Katapult to be a leader in this shift, by investing in the best tech-impact startups and by creating outperforming profits based on Impact!